Vision - The Unwired Lifestyle™
Seamless Communication without Barriers.
As mobile operators implement new IP and IMS based infrastructure, they are faced with the challenge of how to avoid creating one more technology offering that segregates their subscriber communities, limiting the usage to just the early adopters. Ideally, the implementation of new IP and IMS services should encourage adoption and even enable adoption to advance quickly to the network effect phase. To facilitate the network effect, mobile operators must deploy these new services in a way that preserves the subscribers' established communities and access to their existing services, creating a seamless communication experience. By avoiding the pitfall of fracturing existing subscriber communities in the IP/IMS and legacy networks, the mobile operator drives both usage and adoption by encouraging communication and interaction without barriers, instead of allowing the technology adoption curve to limit such activity.
A key to preserving communities and providing a seamless experience is the creation of technology transparency between the legacy and next generation networks. By obfuscating the technical complexity from the subscriber, and instead focusing on delivering a fast, seamless and intuitive communications experience, mobile operators allow subscribers to become empowered, engaged and excited.
From the subscriber's perspective, the technology used to bring the services to their device becomes invisible and irrelevant. The subscriber can reach all members of their communities and all members of their communities can reach them. Subscribers can take for granted that their services will be available the way they want them, and those services will follow them anytime, anyplace they need them.
From the mobile operator's perspective, the successful new services will contain a blend of new and existing capabilities, combine discrete services and access methods together to offer a richer experience to the subscriber. By implementing more horizontal capabilities within the network, the mobile operator is able to offer blended services, to innovate at the client, server or service level, independent of each other and to make use of existing network assets to increase the speed of innovation and introduction of new services.
The Unwired Lifestyle vision allows for an evolutionary path for the deployment of new IP/IMS services and fundamentally changes the return-on-investment associated with the launch of new services by the mobile operator. When mobile operators bridge the gap between legacy and new networks and create a seamless communications experience, the service usage among all subscribers increases, the adoption rate of new services increases and the return-on-investment for those new IP and IMS services is accelerated.
For more information contact 724 Solutions.